Tourism industry pain points, vulnerability
After listening to the meeting of the Tourism Administration and relevant departments yesterday, we know that the epidemic has been brought under control all over the country, and we are moving from the critical battle against epidemic prevention to the direction of full resumption of work.
The COVID-19 epidemic has hit the tourism industry the most. The golden Spring Festival and Spring outing have all passed, and one third of the annual income should be lost. The tourism industry is expected to be one of the first to stop and the last to resume work. The pain point of the tourism industry is that the ability to resist risks is too poor. You're not allowed to go out. You have no source of income. In addition, after 2010, small and medium-sized scenic spots mushroomed, private scenic spots accounted for more than half, many bosses had no money to invest, small and medium-sized enterprises for active market. Rich travel has great significance, but the golden week income basically accounts for more than one third of the whole year, all in the face of this large-scale risk, the ability to resist risk is basically not.
At the same time, many enterprises have also started to save themselves. I have summarized the following things I have done:
1. Develop cloud tourism products, using VR technology through display channels, so that tourists can travel without going out. Such products are mainly scenic spots and cultural relics. This also made a lot of reputation precipitation for their re-opening in the future.
2. Develop online distribution. Many scenic spots and tourism groups have developed their own shopping malls. In fact, this is to increase the anti-risk ability of the scenic spot, the local products around the scenic spot and related food can be recommended to tourists. After all, people are tired of eating noodles at home. But for this transformation, it is to see the control of the selection of products, price advantage, because compared with the big platform of Tmall and Jingdong, the competitiveness of the mall is imaginable.